Trafficker’s rude furore (1896) – by Edmondo De Amicis

Yes…. I’m quite lazy in this period… So I’m plundering that mine of wisdom of Giancarlo Livraghi’s site where I found this piece by Edmondo De Amicis… De Amicis is well known in Italy as author of (horrible) Cuore, where he painted a sweetened world where “goods” are polite, patriotic and honest and “bad” are [...]

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Advertising (1759) – by Samuel Johnson

[This is probably the oldest article ever written about advertising as we know it today. It has been quoted often, but rarely read as a whole. Samuel Johnson published it in issue 40 of his magazine The Idler, on January 20, 1759. I find the first footstep of it in http://www.gandalf.it/m/johnson.htm - I think was [...]

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Fronteer of silliness: Milan Public Transport campaign

Sometimes I am astonished facing campaigns which it would be progressive. The new ATM (Azienda Trasporti Milanesi – the Milan’s Public Transport firm, who manage the underground too) campaign would be a “behavioural campaign“, according to ATM’s site. With this word, ATM wants to communicate that “A civility story is like a love story“. Very [...]

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