Fronteer of silliness: Milan Public Transport campaign

Sometimes I am astonished facing campaigns which it would be progressive. The new ATM (Azienda Trasporti Milanesi – the Milan’s Public Transport firm, who manage the underground too) campaign would be a “behavioural campaign“, according to ATM’s site. With this word, ATM wants to communicate that “A civility story is like a love story“. Very [...]

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