Fronteer of silliness: Milan Public Transport campaign

Sometimes I am astonished facing campaigns which it would be progressive.

The new ATM (Azienda Trasporti Milanesi – the Milan’s Public Transport firm, who manage the underground too) campaign would be a “behavioural campaign“, according to ATM’s site. With this word, ATM wants to communicate that “A civility story is like a love story“. Very brief tales, with white words on an orange background (ATM’s brand color) which pours civic-minded content.

He let that old man with white hairs sit down. she smiled, stunned by that so simple gesture. and passing in front of him, she smiled to him newly with her eyes“… if you are not astonished by this kind of prose: “Some boys were scribbling the tram. both he and she intruded to stop them. then watched themselves and their hearts stopped for an instant“.

I am not wrong. After dots you don’t read words with capital letter. And pronouns and adjectives are distributed exactly as you have read.

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