Giancarlo Livraghi – In memoriam


Giancarlo uivraghi

Giancarlo Livraghi (Milano, 1927 november 25 – Milano, 2014 february 22)

When I came to know it, I held my tongue. I expected a jumble of comments by more or less known “big guns”, however more appointed than me. After all, he was the “Livraghi” in Livraghi, Ogilvy & Mather (people who work in marketing industry should know what does it mean to have the strength and the moral authority to place your own name before someone like Ogilvy). Therefore who was I to….


I knew (in person, I was already aware of its reputation) Giancarlo Livraghi more than ten years ago. With a gang of reckless guys, I had organized a workshop about Trusted Computing (who does not know what Trusted Computing is, please take a tour on specialized sites) at Informatics Dept. of Milan University. I armed myself of gall and contacted him: he was the President and Founder of ALCEI, the italian Association that defends freedom and privacy in Internet (it is the italian section of EFF)… rather “the Internet”, how Giancarlo named it as the exquisite philologist who he was. He invited me to go out for lunch and we dealt with the programme and his contribution.

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